raising awareness among women
Consumer research shows that younger women are still less aware than men of their right to complain – and bring fewer complaints to the Financial Ombudsman Service. To help raise awareness of the service's impartial role in settling financial disputes, the ombudsman launched a campaign two years ago to engage with younger women. Since that time, unprompted awareness of the service among women has increased by 50% – from 9% in 2009 to 14% today.
our work with the media
- Black Hair / Pride magazines
the ombudsman is working in partnership with Black Hair and Pridemagazines – two leading lifestyle magazines to raise awareness of the ombudsman with Black African and Caribbean women
- Savvy Woman
the ombudsman regularly provides features and tips for Savvy Woman – the finance website helping women make the most of money matters – including a recent feature on the ombudsman and regular contributions to "ask the expert"
- Every Child Matters
the ombudsman features in Every Child Matters – the official consumer publication of the National Association of Head Teachers – sent every year to all parents with children in key-stage one education
- Family Life
the ombudsman contributes a regular money-matters column to Family Life – the lifestyle magazine that provides practical tips and information for parents in Scotland [see previous column in Family Life]
- The One Show
the ombudsman regularly takes part in television programmes that appeal to a wide ranging audience, like The One Show
- Moneywise/Moneywise TV
the ombudsman regularly contributes to family-finance magazine Moneywise – including a feature on the top ten complaints and how to resolve them and an interview on getting your financial dispute fixed
- Money Saving Expert
the ombudsman service is regularly name-checked by consumer-champion Martin Lewis in his weekly newspaper columns and on ITV's Daybreak. An in depth guide to the service also features on the Money Saving Expert website
- moneysupermarket.com
interviews chief ombudsman, Natalie Ceeney, on how to make a financial complaint
- Jump! magazine
the ombudsman continues its partnership with the parenting magazine Jump, distributed to over half a million households in the UK through Bounty (the packs of information and trial products for parents with a new baby)
